The University of South Carolina Athletics signed a 10-year deal with Nike, replacing Under Armour.
Nike will supply all 21 of the Gamecocks’ athletics programs with uniforms, footwear, apparel, and equipment starting July 1, 2026. Under Armour has fitted the Gamecocks since 2007.
“We are thrilled to announce the future partnership with Nike, a brand that is built on inspiring athletes to reach for excellence with the latest and most innovative equipment and attire while championing the values of athletic participation, beginning in July 2026,” said USC Athletics Director Jeremiah Donati.
“We are excited to be joining with Nike as we look to continue to elevate our brand and compete for championships in the future. We are truly appreciative of the long partnership we have enjoyed with Under Armour since 2007. They have provided our student-athletes and fans with excellent service and apparel since the onset of our relationship and have been a part of many huge Gamecock moments. A special thank you to Kevin Plank for his friendship with the University of South Carolina and his leadership in the college athletics space. We look forward to celebrating our partnership history with Under Armour in the 2025-26 athletics seasons,” continued Donati.
South Carolina’s first department-wide contract with Under Armour began in the 2011/12 academic year, following the Gamecocks’ initial use of the brand in 2007.
Image courtesy University of South Carolina
