Sole Technology, the maker of etnies, éS, Emerica, ThirtyTwo and Altamont, announced their plans for direct distribution of the etnies and ThirtyTwo brands in Germany. SoleTechnology Germany (STDE) will be effective from January 1, 2010. STDE will be responsible for all sales and marketing activities in Germany for etnies and ThirtyTwo only.
This announcement follows previous moves to distribute direct in the UK, Spain, the Netherlands and more recently Denmark. The compan said Germany is one of the most important markets in Europe for SoleTechnology and selling direct will allow more control over the brands and strengthen etnies and ThirtyTwo across Customer Service, Marketing and Sales for all existing and new potential customers in Germany.
Through previous experiences of going direct, SoleTechnology knows it can offer the retailer a higher level of service across sales and marketing. This has led to growth in all the direct markets. SoleTechnology Europe will be expecting the same focus and growth for the German retailers.
Going direct in Germany implies that SoleTechnology Europe is parting ways with the existing etnies distributor Holy Sports GmbH and the ThirtyTwo distributor Beatnuts. For the etnies brand, Sole Technology will deliver all Spring 10 orders that have already been placed by German retailers with Holy Sports. Moving forward from January 1st 2010, Sole Technology Europe will take care of all future etnies orders and deliveries.
For the ThirtyTwo brand, Beatnuts will take care of all remaining Fall / Winter 09 deliveries. From January 1st 2010, Sole Technology Europe will take care of all future ThirtyTwo orders and deliveries.