Sole has sponsored pro mountainbike rider Rebecca Rusch on her 2012 SRAM Gold Rusch Tour, which seeks to boost female participation in the sport through seven worldwide events.
Hosted by Rusch and other professional female riders, each event offers ride clinics as well as training and technique tips. The clinics and camps target women of all ages seeking to improve their mountain biking and cycling skills, and include targeted events for female media personnel, girls aged 12 17, etc.
Sole has been sponsoring Rusch for several years as an athlete, and is looking forward to contributing to inspiring more women to be active and out there biking, whether on trails or the road.
“We are excited to be sponsoring the SRAM Gold Rusch Tour as women of all ages are being encouraged and inspired by one of Sole's greatest ambassadors, Rebecca Rusch, to challenge themselves, and grow the sports of road and mountain biking,” said Mike Baker, Sole CEO.
Rusch is pleased to have Sole on board with the tour as it gives her another opportunity to share about the products on which she relies. She says, “The wonderful thing about the SRAM Gold Rusch Tour is that all of the events are hands-on, and I get to ride and interact with other female athletes in a personal setting. It's the perfect way for me to share the sport I love and introduce them to all of the pieces of gear that I cannot live without. I have been using Sole products for years and attribute my relatively injury-free athletic career to the fact that I take care of my body starting with my feet. Sole has me covered for all of my adventures, and I'm super happy to share this bit of knowledge with other female athletes.”
