Sole announced the hiring of Waypoint Outdoor to strengthen service and sales in the Pacific Northwest.
Sole is a Canadian company, established in 2001 with the launch of its Custom Footbeds and its first mission to create a customizable orthopedic device that provided unfailing support and superior comfort. Since 2001 Sole has made innovative and adaptable custom footbeds and footwear with a unique orthopedic shape. The company later expanded its vision, incorporating the platform of its Footbeds into a line of Custom Flips and Footwear that mold to the unique shape of each foot for a personalized fit .
Sole U.S. National Sales Manager Matt Hughes said, “Waypoint’s customer-driven approach is a perfect fit for Sole.”
Waypoint Outdoor has 30 years of experience and expertise in the outdoor industry. Founded in 2007 they specialize in serving the Pacific Northwest with premiere outdoor equipment that “helps customers achieve peak performance.”
Hughes added that, “We have great respect for their knowledge of the footwear industry and the Pacific Northwest territory. With many new exciting product launches just around the corner from Sole, we couldn’t be happier to have Waypoint servicing dealers in the Pacific Northwest.”
Jim Purdy, principal at Waypoint Outdoor said, “We are excited to work with Sole to help continue to evolve their position in the Pacific Northwest. The product is exceptional and they have a story that retailers will love to share. Sole is a top performer in today’s aftermarket footbed business and their future development is going to be very exciting. We see Sole as an outstanding long-term partner for Waypoint Outdoor.” Waypoint will represent Sole in the Pacific Northwest in delivering high-quality footbeds and footwear to a wide range of retailers.
