SOG Specialty Knives and Tools has named Patrick Carland as their new Director of National Sales.
A veteran of more than 15 years in the outdoor industry, Carland honed his professional sales skills working with action sports companies both large and small.
Before joining SOG he served as Executive Vice President of tasc Performance, makers of bamboo-enhanced performance apparel.
Prior to tasc, he held various leadership roles in brand building, business development, operations and sales with companies as varied as Bamboo Bottle Company, Chrome Industries and Salomon USA.
“Patrick brings a big dose of energy and verve to our sales team,” said Jerry Heinlen, SOG CEO. “We really have staked a new direction here at SOG over the past year, and we're confident Patrick will lead our national sales efforts to greater heights.”
“SOG is one of those rock-solid brands that enjoys a great following over a broad scope of outdoor and tactical market segments,” said Carland. “The opportunity to expand on those efforts is thrilling, both personally and professionally.”
