Snow Peak, the Japanese outdoor lifestyle brand with a 68-year legacy, is opening its fourth North American retail location, in Seattle’s Fremont neighborhood. Located in the CornerStone Campus, the store is the brand’s first new retail store since the opening of its Soho location (now relocated to Brooklyn) in 2014.
Snow Peak Seattle offers a curated collection of camping equipment, outdoor living essentials and lifestyle apparel. In addition to product displays, the space will host gear demonstrations, community gatherings and outdoor education events.
“We are looking forward to connecting with the existing hub of outdoor enthusiast groups, families and individuals growing and thriving in the Seattle area, and Seattle’s CornerStone Campus is the perfect jumping off point,” said Noah Reis, VP of Snow Peak USA. “Our approach to camping is about helping people spend more meaningful time outside, whether that’s elevating the experience for those who already love it or making it feel more comfortable for those just getting started. We’re excited to be part of this community, to welcome new folks into the outdoors, and to create a space for people to gather and connect, building a natural extension between our Portland flagship and our salt-air sanctuary on Washington’s Long Beach Peninsula.”
Snow Peak’s Seattle store continues the evolution of the brand’s design language that was first established in Portland and further explored in Brooklyn. For Seattle, the brand focused on creating a calm, elemental space grounded in the Pacific Northwest, designed to feel minimal and refined while remaining warm and inviting.
The 3,700-square-foot space, inclusive of a 500-square-foot patio, is located within the CornerStone Campus and developed in collaboration with Evolution Projects, the real estate firm co-founded by Bryce Phillips, founder of outdoor retailer Evo. The location reflects a broader vision of creating community-driven hubs where retail, outdoor recreation, and culture intersect.
Snow Peak will host a grand opening from May 8-9.
Image courtesy Snow Peak
