Smith & Wesson Brands, Inc. has named ten nationwide retailers as Ambassador Dealers for “exemplary performance” in 2025. The company’s dealer program “honors retailers who are dedicated advocates for the Smith & Wesson brand and who consistently contribute to the success of its product offerings.”

The 2055 Award Honorees are as follows:

  • Americana Arms: Beeville, TX
  • Fin Feather Fur Outfitters: Ashland, OH
  • Freedom Firearms: Las Vegas, NV
  • Fuquay Gun: Fuquay-Varina, NC
  • H&H Shooting Sports: Oklahoma City, OK
  • Idaho Guns & Outdoors: Nampa, ID
  • Magnum Shooting Center: Colorado Springs, CO
  • Not Just Guns: Mason, MI
  • Shoot Straight: Apopka, FL
  • Smoky Mountain Guns & Ammo: Knoxville, TN

“We deeply appreciate the partnerships we hold with our Ambassador Dealers,” said Jarrod McDevitt, channel marketing manager, Smith & Wesson Brands, Inc. “They consistently embody the core values integral to Smith & Wesson, which include integrity, exceptional customer service and a steadfast commitment to quality. Their dedicated support of our brand within their retail spaces perfectly aligns with our mission to deliver unmatched products and memorable experiences to our customers. We look forward to many years of continued success with our Ambassador Dealers.”

To be selected as a Smith & Wesson Ambassador Dealer, retailers must meet specific criteria related to outstanding sales performance and product training. In recognition of performance, each dealer was presented with an awards package. New Ambassador Dealer retailers are selected annually.

Image courtesy Smith & Wesson Brands, Inc.