Smith has brought on a new Sunglass Product Manager, Keith Achman. Achman will fill previous Sunglass Product Manager Eric Carlson's spot, as Carlson was promoted to the newly created position of Director of Product and Merchandising.

Achman comes to Smith Optics with three years of product management experience, most recently as the Global Product Manager of Softgoods at TaylorMade-adidas Golf. At TaylorMade, Achman managed all aspects of two
Softgoods lines from initial planning through design, development and
launch. At Smith Optics Achman's duties will include establishing the
strategic direction for the sunglass product collections, interfacing
with domestic & international sales management, supporting the product
design and development efforts with the design group, and overseeing and
managing the creation and lifespan of all of Smith's sunglass products.

“We are excited to get someone with Keith's product management
experience that has roots in the Southern California market. Our product
efforts cross all categories, but the driver is always the So-Cal youth
market, and Keith's focus is squarely on this group. ” states Eric
Carlson.

In addition to Achman, the position of Goggle Product Manager has
recently been filled by Smith internal recruit Ben Flandro. Flandro had
been with Smith for more than two years in the Marketing Department and
was promoted to the Goggle Product Manager Position in December. Carlson
says of Flandro, “Ben's work ethic, attention to detail, and super
skills in the terrain park made him the ideal candidate for the Goggle
Product Manager spot. We are excited to see his influence on our snow
and motorsports lines.”

In December of 2004, Smith Optics took the retirement of Kerry Marumoto
as an opportunity to reorganize our business structure to be better
suited for today's business environment. A Product and Merchandising
division was created to put an emphasis on product design and quality
allowing the Marketing Department to focus on collaboration with the
Product and Sales divisions to better drive the Smith brand and increase
sales. Upon the development of the new departments, Ned Post, President
of Smith Optics commented, “We now will be in a better position to
quickly react to the new and constant challenges of our marketplace.”