The Sporting Goods Manufacturers Association’s Satellite Media Tour is scheduled for Friday, August 29th. The principal focus of this SMT, which coincides with College Color Day, is to showcase a variety of sports licensed products that will be appropriate for ‘tailgating’ at football games this fall.  The SMT will be conducted from the campus of LSU (just outside Tiger Stadium) in Baton Rouge, Louisiana. 


These interviews will be shown during the morning and midday TV newscasts on the affiliates of NBC, ABC, CBS, FOX, and independent stations.


College Colors Day, which coincides with the start of college football and back-to-campus for students, promotes the traditions and spirit that make the college experience great by encouraging college students, fans, and alumni to wear apparel of their favorite college or university on the day of this SMT -Friday, August 29th.


This location was chosen because the LSU-Appalachian State football game will be held the following day — Saturday, August 30th-in Tiger Stadium.  LSU is the reigning national champion of the Bowl Championship Series (BCS) while Appalachian State is the defending three-time national champion of NCAA Division I/FCS.


The host of this SMT will be Mike May, SGMA’s director of communications.  In his role, he will explain the various attributes of each product. May, a veteran of more than 400 “live” TV interviews and eight SMTs, will be joined on the interviews by a few LSU cheerleadersm, the LSU mascot, Mike the Tiger, LSU Executive Chef Jon Jackson;, and David Jackson, the ‘voice’ of the Appalachian State Mountaineers.


“We are excited about this upcoming SMT which will focus on sports licensed products.  This particular public relations initiative is timely as it will coincide with College Colors Day,” said SGMA President Tom Cove.


During this SMT, a variety of sports licensed products will be featured. With such concentrated exposure, those products get thorough coverage. On average, each interview is three to five minutes long, which is ample time to cover the important aspects of each item, i.e. manufacturer, product name, attributes, price, and its retail availability. With access to a satellite truck, every interview is a ‘one-on-one feed’ with each individual station.