SmartWool launched its second, 100-percent crowd-sourced van tour on Sept. 13, 2014. Dubbed the SmartWool Fan Van Tour (#SWfanVan), fans and followers influence all facets of the tour, including meal stops, accommodation, and even the music played inside SmartWools Fan Van.
SmartWool decided to launch the tour after seeing a 500-percent lift in engagement and 30-percent increase
in overall fan and follower numbers on its social media channels in the wake of last year’s tour, which concentrated on the Intermountain
West. This years tour will focus on engaging SmartWool brand fanatics
in the Midwest and along the eastern part of the country.
During last years Fan Van tour, the loudest response was from the Midwest and the East coast, says Mark Satkiewicz, SmartWools president. From Michigan to Vermont and all the way to our sock mills in the Southeast, I want to tell our fans and retail partners, ‘We heard you and were coming your way.
Via SmartWools Fan Van page, Smartwool.com/FanVanTour, fans will be able to listen to the Fan Vans Soundcloud playlist as well as view real-time Instagram photos and Twitter posts from the road. Anyone can follow or participate in the SmartWool Fan Van Tour on various social media channels using the hashtag #SWFanVan.
This fan-first mentality simply amplifies the brand promise SmartWool has delivered on for over 20 years-building meaningful, one-on-one relationships in every facet of our business, adds Satkiewicz.
SmartWool kicked off the 2014 SmartWool Fan Van Tour at Gazelle Sports in Grand Rapids, Mich., with a #SWfanVan fun run and will conclude its journey on September 26 in Chattanooga, Tenn., with Rock/Creek Outfitters. A full schedule of stops is listed below and also available at Smartwool.com/FanVanTour.
#SWFanVan 2014 Tour Stops
Sept. 13: Grand Rapids Mich. – Gazelle Sports
Sept. 14: Okemos Mich. – Playmakers
Sept. 17: Burlington Vt. – Outdoor Gear Exchange
Sept. 18: Boston – Fan-Powered Happy Hour
Sept. 19. New Haven, Conn. – Trail Blazers
Sept. 20: Paramus, N.J. – Fan-Powered Parking Lot Party
Sept. 23: Washington, D.C. – #SlowRoll with Bicycle Space
Sept. 25: Greensboro, N.C. – Great Outdoor Provision Co.
Sept. 26: Chattanooga, Tenn. – Rock/Creek Outfitters
