Slinger Bag announced a five-year distribution agreement with Australia’s tennis specialty retailer, Tennis Only.
The partnership names Tennis Only as the exclusive distributor in Australia. The two parties plan to launch the product within the Australian market from October 2020.
Slinger Bag said tennis industry data reveals there are two million active tennis players in Australia, of which around half are avid players playing at least once a month.
The deal will see Tennis Only retail Slinger Bag through its four retail outlets in Perth and Melbourne as well as its online store – Australia’s most visited tennis e-commerce website. This aligns with Slinger Bag’s core market strategy to become a global online direct-to-consumer business. The announcement follows recent distribution agreements in other key global tennis markets including Japan, UK, Ireland, Switzerland, and all four Scandinavian markets.
“I’m thrilled that Tennis Only and Slinger have partnered to provide Australia tennis consumers with this innovative new tennis product.” said Tennis Only Founder and Managing Director Hayden Gibson “Never has a ball launcher landed in this country with such anticipation. We have been testing the launcher for the past four months and feel the Australian tennis public will love the Slinger Bag.”
“Tennis Only’s reputation and standing within the Australian tennis community makes them the perfect distribution partner to launch Slinger Bag into this key international market,” said Mike Ballardie, CEO of Slinger Bag. “We arrive in Australia with growing anticipation and reputation around the Slinger Bag, which we are experiencing as a result of our success in the U.S. and other international territories.”
Photo courtesy Tennis Only
