Skullcandy Inc., the performance lifestyle audio brand, announced that 2012 Sports Illustrated Swimsuit cover girl Kate Upton has become the first addition to its crew of Supermodel Ambassadors. The announcement of this multi-year contract with Skullcandy, arrives on the heels of Upton's cover reveal and gives the brand all-access to the Sports Illustrated “it girl” in the form of exclusive content, advertising, social media and Skullcandy events.
Content plans thus far include a short film and photo shoot both produced in Oklahoma City last week with Kevin Durant and James Harden from the Skullcandy NBA Crew.
“Skullcandy has collaborated with some of the world’s greatest athletes and artists and today we're excited to add Supermodels to that roster,” Clarke Miyasaki, Skullcandy's VP Global Business Development said. “We look forward to working with IMG Models and couldn't be more thrilled to have Kate on our team.”
“I'm a long-time fan of Skullcandy and can't wait to unveil some of the fun things we have planned,” Upton commented, shortly after wrapping the content shoot for the company. “I'm thrilled to be on the Skullcandy roster alongside many of the world’s best athletes and artists.”
Kate Upton is the first of the “Supermodel Crew” to be announced. The rest of the lineup will be revealed next month when Skullcandy unveils a completely evolved look and product range as part of their 2012 Supreme Sound story.
