Skechers’ newest brand ambassador is actress, entrepreneur and fashionista Sofía Vergara. Throughout her career, Varga has received five Emmy and five Golden Globe nominations, most recently for Griselda. In 2025, she became the first Latina to be nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Varga. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own. She purchased multiple pairs before learning her team had already been in talks with the brand.
Vergara will appear in a new global campaign that celebrates style, versatility and comfort, spotlighting Skechers’ Hands-Free Slip-ins Glide-Step styles.
“Sofía embodies everything Skechers stands for — bold, confident and committed to comfort without compromise,” said Michael Greenberg, president of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
With over 50 million followers and global recognition, Vergara “adds unparalleled star power to Skechers’ legacy of working with beloved figures who resonate across generations,” said Skechers in a media release.
Skechers is based in Southern California and designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, as well as DTC through skechers.com and over 5,300 Skechers retail stores. A Fortune 500 company, Skechers manages its international business through a network of wholly owned subsidiaries, joint venture partners, and distributors.
Image courtesy Skechers
