Skechers will air a commercial for its Shape-Ups collection during the Super Bowl. It features its first TV campaign featuring reality TV star, Kim Kardashian.
According to Advertising Age, the 30-second spot will run after the two-minute warning in fourth quarter.
Skechers ran 15-second spot for Skechers' Shape-Ups toning shoes featuring testimonials and NFL Hall of Famer Joe Montana in last year's Super Bowl.
