Skechers signed Tony Romo, the recently retired Dallas Cowboys quarterback, as a brand ambassador.
Romo will be wearing Skechers men’s footwear in a multi-platform global marketing campaign set to launch later this year.
“After 14 years on the field with the Cowboys, it was time to hang up my cleats, but these comfortable Skechers shoes are perfect for my life and career after football,” said Romo, who will be working with CBS Sports. “It’s an honor to follow in the footsteps of Joe Montana and Howie Long as a Skechers ambassador. I’m looking forward to retirement with Skechers!”
“Partnering with elite athletes has proven to be an effective way to reach sports fans of all ages and Tony Romo certainly fits the mold of the iconic stars who have represented our men’s footwear collection,” added Michael Greenberg, president of Skechers. “Not only was he great on the field, but Tony is a media superstar as well, and we know as his fans follow him to the broadcast side, his reach will help convey how our athletic and casual footwear delivers on style and comfort for men everywhere.”
After winning the Walter Payton Award in 2002 at the end of his collegiate career, Romo signed as an undrafted free agent with the Cowboys in 2003 and became their starting quarterback during the 2006 season. Over the next decade, he guided the team to four postseason appearances and was named to the Pro Bowl four times. Romo is legendary in Dallas holding several team records, including passing touchdowns, passing yards, most games with at least 300 passing yards, and games with three or more touchdown passes and his 97.1 passer rating is the fourth all time for the league and the highest among retired players. Romo retired following the 2016 season and has transitioned to the broadcast booth where he will be the lead color analyst paired with Jim Nantz on CBS Sports coverage of the 2017 season.
Romo joins a roster of Skechers athletes that currently includes baseball slugger David Ortiz, boxer Sugar Ray Leonard plus football legends Joe Montana and Howie Long. Skechers has utilized sports icons when advertising its men’s collection for 15 years with an alumni list featuring names like Pete Rose, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky.
Photo courtesy Skechers
