Skechers Performance Division announced that European golf legend, Colin Montgomerie, has joined Skechers as brand ambassador for the Skechers GO Golf line.
The multi-year partnership will feature the two-time Senior Major winner, winning Ryder Cup captain and eight-time European Order of Merit winner, Montgomerie, in Skechers GO GOLF marketing and advertising campaigns spanning print, digital, outdoor and in-store mediums.
“We are extremely excited to announce the addition of Colin Montgomerie to the Skechers Performance Division as we continue to expand the Skechers GO GOLF platform,” said Pete Youell, Managing Director, Skechers UK & IRELAND. “Partnering with Colin, a true champion and golf legend, is in line with our growth strategy for the Performance Division and he will play an integral role building our brand awareness amongst the golf community here in the UK, Ireland and across Europe.”
“I’m pleased to be joining Skechers GO GOLF at such an exciting time for the company,” said Colin Montgomerie. “I was not surprised when Skechers entered the golf market as they are known for making comfortable, top quality shoes. I spend a lot of time on my feet, both when I’m playing and when I’m practising, so shoes really matter to me and Skechers GO GOLF products really make a difference to my game.”
“Colin brings a great deal of knowledge to our product development process,” added Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance Division. “We’re pleased to partner with him on our Skechers GO GOLF line and Colin’s insight will be valuable as we continue growing our golf business globally.”
This announcement marks the fifth elite, high-profile professional athlete to join the Skechers Performance Division. Montgomerie will be joining the likes of PGA Tour Champion Matt Kuchar, LPGA Pro Belén Mozo, champion marathoner and Olympic medalist, Meb Keflezighi and elite distance runner, Kara Goucher.
Driven by messaging that builds on the success of the award-winning Skechers GOrun and GOwalk platforms, Skechers GO GOLF marketing initiatives will continue to emphasize a grassroots strategy with event sponsorships, product demonstrations and tradeshows to target the professional and recreational golf community.
Skechers Performance Division is known for developing products that combine high performance technology and innovation with unparalleled comfort, and Skechers GO GOLF follows suit, bringing advanced footwear to the fairway that is built for functionality and comfort, on and off the green.
The success and expansion of the Skechers Performance Division comes at a time when Skechers USA, Inc. ranks as the second largest sports footwear brand in the U.S. (according to NPD Group), hitting historical revenues in the first quarter of 2015. Skechers USA, Inc. was also recently named “Vendor of the Year” by SGI Weekly Intelligence and “Company of the Year” by Footwear Plus.
