Skechers USA, Inc. opened a flagship store at the front of Times Square. Located on the famed Bow Tie in the heart of Times Square, the new location will welcome more than 300,000 passersby daily.
“This amazing new store is a perfect reflection of our brand’s incredible year,” said Michael Greenberg, president of Skechers. “We recently announced our biggest quarter ever, during which our company-owned store sales increased by more than 20 percent in the third quarter of 2015 as compared to the same period last year. Skechers now has more than 1,210 stores worldwide, with more than 500 being company-owned, and we will continue to expand our retail network to satisfy the increasing number of consumers who are demanding our product.”
Greenberg continued: “As an international brand, we felt we could increase the company’s success and growth with two Skechers retail locations in Times Square one of the highest-traffic destinations on the planet. This store is a terrific opportunity to double our presence among the hundreds of thousands of tourists and residents who visit this iconic New York destination every day.”
Generously sized with a 2453-square-foot sales floor, the store will be the first of its kind, pairing Skechers’ iconic colorful branding with a sleek, modern look. The new modern design includes black granite tiled floors, large-scaled graphics, state-of-the-art audio/video presentations and LED-lit shelves, fixtures and storefront displays. The store will also offer mobile pay options, enabling customers to purchase product throughout the store. And shoppers will find a Skechers Performance shop and Skechers Kids fun zone as well as a showcase of the full Skechers assortment of lifestyle and performance footwear for men, women and children, apparel and accessories.
In addition to Skechers’ New York destinations on 5th Avenue and 34th Street, the company’s retail stores are located in prime tourist locations worldwide, such as Los Angeles’ Hollywood & Highland and Universal CityWalk; San Francisco’s Powell Street; Belfast; Tokyo; Shanghai; and dozens of cities around the world. Currently the second largest athletic footwear company and the #1 kids brand in the world, Skechers owns and operates more than 500 retail stores in the United States, Canada, Europe and Asia, with a total store count surpassing 1,210 destinations worldwide.