Skechers has opened its first flagship store in Copenhagen, Denmark, located in the heart of Amagertorv, expands on the brand’s retail network in the country.
The roughly 7500-square-foot store offers consumers an extensive selection of Skechers products, including its Skechers Hands Free Slip-ins.
Michael Greenberg, company president, stated, “Skechers has experienced strong growth in the Nordics, particularly in Denmark. We have established a solid footprint across the region with 32 stores in the country, and our high-profile Copenhagen store has arrived at the right place and time to escalate our presence. Offering physical galleries where customers can walk in, explore and experience our product firsthand has transformed every part of our brand from our immersive World of Sports experiences to lifestyle and performance destinations. This all-encompassing flagship store joins our most prominent Skechers destinations around the globe presenting Nordic consumers with the innovations, comfort, convenience, and value that have made Skechers one of Europe’s fastest-growing names in footwear.”
Peter Jørgensen, country manager of Skechers Nordics, added, “Our exceptional flagship retail space and Amagertorv’s high-traffic destination make it the perfect setting to connect our signature Comfort That Performs with locals and visitors from around the world. Amagertorv provides a premium space with maximum visibility alongside strong international and Danish brands where we can showcase the full breadth of our universe and offer a footwear experience beyond the ordinary.”
The store, of mid-century design, includes LED screens, Copenhagen-inspired graphics, a large-scale Skechers Slip-ins shoe, and showcases the brand’s lifestyle footwear collections (athleisure, fashion, casual, and work) for men, women and kids.
The store’s Skechers Performance area features a gallery showcasing the brand’s innovations across running, football, golf, court/padel, basketball, and outdoor footwear. Consumers will also find Skechers’ apparel and accessories range, which will be new to Denmark.
The new store joins four Skechers concept stores in Copenhagen and 27 locations across Denmark.
Image courtesy Sports Connection ApS, a subsidiary of Skechers U.S.A., Inc.
