Skechers USA, Inc. was named Fashion Footwear Brand of the Year at The Footwear Industry Awards.

This achievement follows a year when Skechers won multiple industry awards in the United States, including: Running Design Excellence and Children’s Design Excellence from Footwear Plus magazine and Footwear News Brand of the Year for the Skechers GO collection. The most recent honor is Skechers’ second consecutive win at The Footwear Industry Awards; the Skechers Performance Division was previously named Sports Brand of the Year in 2013.

Peter Youell, Managing Director of Skechers UK and Ireland commented: “This achievement reaffirms Skechers’ heritage as a leading lifestyle and fashion footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Footwear Industry Awards, especially amongst such notable brands that were nominated in our categories. Building on this momentum into 2014, Skechers will continue to develop fashionable, on-trend footwear across our women’s, men’s and kids divisions.”

The prestigious annual awards event was held in February during the Moda Footwear Show and organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), Society of Shoe Fitters and Footwear Today.

Cheryl Taylor, Editor of Footwear Today Magazine commented: “I was delighted that Skechers won the Fashion Forward Brand Of The Year Award at the Footwear Industry Awards event in February 2014. Skechers has one of the widest and most exciting fashion ranges currently on offer in the UK, offering cutting edge designs for all the family. Take the (Skechers) GoWalk for example, they're smooth, they're streamlined and really rather radical. Many styles come in deliciously bright colours and wouldn't look out of place on the catwalk, yet they are incredibly light and boy, are they comfortable! Good job Skechers!”

The Footwear Industry Awards recognize excellence at every level, and Skechers won over a strong competitive field that included Clarks, Fly London and Gabor. In addition, Skechers was highly commended in the Comfort and Wellness footwear category alongside Clarks and Ecco.