Skechers signed a multiyear deal to become an official partner of the Women’s National Basketball Association (WNBA).
The partnership comes as forward Rickea Jackson, who was recently traded to the Chicago Sky, in 2024 became the first athlete to play in Skechers basketball footwear in the WNBA. Skechers expanded its roster in 2025, signing Washington Mystics forward Kiki Iriafen and Las Vegas Aces shooting guard Jackie Young as ambassadors.
“We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league,” said WNBA Chief Growth Officer Colie Edison. “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
“Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level,” said David Weinberg, chief operating officer at Skechers. “Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”
“For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season,” said Jackie Young. “This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”
“The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player and I know they’ll be a fantastic partner for the league,” said Rickea Jackson. “And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players will start to catch on.”
“When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall,” added Kiki Iriafen. “From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless.”
Skechers officially launched its first technical basketball shoe line in October 2023. In the NBA, Skechers ambassadors include Philadelphia 76ers center Joel Embiid, Minnesota Timberwolves forward Julius Randle, and Brooklyn Nets forward Terance Mann.
Image of Rickea Jackson courtesy of Skechers
