Serta debuted a new Skechers Collection, powered by Serta Innovation’s range of mattresses, developed in partnership with Skechers U.S.A.
The co-branded bedding collection will be officially introduced at the 2026 July Las Vegas Furniture Market, with retail availability to follow through select partners nationwide.
Serta said the collection “combines Skechers’ expertise in lifestyle comfort and broad consumer appeal, with Serta’s knowledge of sleep technology and mattress design.”
“This launch represents a powerful intersection of two category leaders,” said Dominick Azevedo, chief sales officer of Serta Simmons Bedding. “Skechers has built an extraordinary reputation for delivering comfort at scale, and we’re excited to bring that same trusted experience into the mattress category. Retailers will benefit from the immediate brand recognition and consumer demand that Skechers command.”
“We are thrilled to extend the Skechers brand into the sleep category with a partner that shares our commitment to comfort and innovation,” said Steve Mandel, vice president, global brand licensing, Skechers USA. “Serta brings deep category expertise and a strong retail footprint, making them an ideal partner to translate our comfort technologies into a compelling mattress offering.”
Image courtesy Serta
