Skechers USA, Inc. announced that the company has donated its first million pair of kids' shoes through its BOBS from Skechers program, which gives a new pair to a child in need for every BOBS footwear purchase. Through the company's non-profit charitable partners, the shoes have reached children across the United States and in Central America, Africa and Southeast Asia.
Building on the success of the BOBS donation program, Skechers has partnered with celebrity ambassador Brooke Burke-Charvet for a global awareness campaign including print, television and online media. The Company will also utilize Burke-Charvet's social media power to further build awareness of the charitable shoe program.
Michael Greenberg, president of Skechers, said: “Brooke is a perfect fit for the BOBS from Skechers charitable campaign. As a mother of four, she is extremely passionate about causes that help children in need and has supported several of Skechers' charitable endeavors. BOBS from Skechers is our largest charitable program to date, and we're thrilled to partner with Brooke to give back and help millions of children in need around the world.”
BOBS unites people across the globe with a single goal: to help children affected by poverty, epidemics and life-changing events. With more than 300 million children worldwide in need of shoes, Skechers will continue to expand the BOBS donation program on an international scale. Numerous non-profit groups, charitable organizations, homeless shelters and education programs in the United States, Mexico, Honduras, Guatemala, Jamaica, Haiti and Uganda have received shoe donations from the BOBS program. In addition, tornado victims in Kentucky and Tennessee, and earthquake victims in Indonesia have also received BOBS shoes.
BOBS from Skechers launched a year ago for women, and expanded this Spring with men's and children's styles. The footwear is available in stores nationwide, and in key markets around the world.
