Skechers USA, Inc. announced that Yolanda Macias had been appointed to its Board of Directors. The appointment brings the total number of directors to eight, including five independent members.

Macias has been at Cinedigm Entertainment Group since 2013, currently serving as the Chief Content Officer, where she oversees global content acquisitions and digital and physical sales and marketing. Before Cinedigm, she held positions at Gaiam, Inc., Vivendi Entertainment, a division of Universal Music Group, DirecTV, Inc., Technicolor, and The Walt Disney Company. She currently serves on the Board of Directors and the Executive Committee of C5LA. She also serves on the Advisory Board for The Digital Entertainment Group’s Canon Club.

“Skechers is the third largest athletic lifestyle brand in the world, a position achieved through our ability to design comfortable, innovative and stylish products and deliver our offering where and how consumers desire it. Given the growing emphasis on the fast-changing world of digital commerce, we felt further expanding and diversifying our Board of Directors with a creative business leader would be an asset to our brand,” said Robert Greenberg, Skechers CEO and Chairman of the Board. “Yolanda brings a new perspective, and we believe she will complement our current directors. We look forward to leveraging her experience as we execute our strategic plans, maintain our position as a competitive force in this industry and drive toward our goal of $10 billion in annual sales by 2026.”

The Skechers Board of Directors is now comprised of Skechers Founder, Chairman and CEO Robert Greenberg, Skechers President Michael Greenberg, Skechers Chief Operating Officer David Weinberg, and independent members Katherine Blair, Morton Erlich, Zulema Garcia, Yolanda Macias, and Richard Siskind.