Sims Snowboards announced a partnership with Mattel’s Hot Wheels™ brand. The partnership includes a limited edition adult snowboard and a complete line of children’s boards, all of which will be available in retail outlets this fall.

The adult board, available in one size – 158 cm., will be a part of Sims’
Absolute Series and will feature unique Hot Wheels™ artwork. The children’s
boards, which range in sizes from 105 cm. up to 138 cm., will be a part of
the Evolution series and also will feature Hot Wheels™ inspired images of
speed, power and performance.

“Since Sims has always been known as the original snowboard brand and Hot
Wheels™ is The World’s Coolest Car Company™, this partnership is a perfect
fit,” said Travis Wood, Director of Marketing for Sims Snowboards. “We are
thrilled to provide consumers with such exciting and cool-looking
snowboards – boards that are certain to thrill both experts and amateurs
alike.”

The Sims/Hot Wheels™ snowboards will be available for viewing at the Sims
booth at the SnowSports Industries America (SIA) trade show in Las Vegas
from January 26-29, 2004 and other regional trade show’s through out the US
and Canada. Snowboards will be available at retail in August with an
estimated retail price of $529.00 and up for adults and $179.00 and up for
kids.