Silca, the cycling accessories brand, has inked a new distribution partnership with HLC to serve as a North American wholesale distributor for the brand.
“HLC’s commitment to supporting independent bicycle retailers and premium brands makes them an ideal partner for Silca,” said Zach Mattox, key accounts manager, Silca. “Together, we’ll expand access to our products while providing dealers with the service and support they need to grow. We’re excited to build the Silcabrand with the HLC team.”
David Devine, VP, U.S., HLC , said, “Our strategy is built around nurturing relationships with the brands we represent and the dealers we work with. Silca is the perfect fit as we refocus on the best products and brands for enthusiast categories. Our priority is our dealers’ success, and we are excited to build with a partner who is just as obsessed with delivering an exceptional experience to riders and dealers alike. Silca excels through excellent product development, rider education, and a relentless drive to improve. Our team is proud to partner with SILCA and help fuel their continued growth in the U.S.”
Silca manufactures floor pumps, mobile inflation tools, hot-melt chain waxes, advanced wet/drip lubricants, multi-tools, titanium accessories, tubeless tire products, and specialized bike-spa cleaning care ranges.
Image courtesy Silca
