SIGG USA has selected True North Brand Group Inc., to handle its public relations efforts in the U.S. SIGG, which until recently sold in the U.S. market thru a distributor, has recently reorganized and opened SIGG USA, a subsidiary of SIGG Switzerland.
“Were delighted to have True North on board,” said Steve Wasik, general manager of SIGG USA. “Their expertise in the outdoor, lifestyle and fashion markets is exactly what this brand needs as we look to not only solidify our business within core outdoor channels of distribution but to expand SIGG into a lifestyle brand across numerous channels of distribution,” said Wasik.
True North, based in Hingham, Ma., works with a wide range of outdoor and lifestyle brands such as Tubbs Snowshoes, Volkl Skis, Tecnica Ski and après boots, Princeton Tec headlamps and IllumiNITE apparel to name just a few.
“Its rare when you come across a brand that offers a combination of performance and fashion appeal,” said Mark Tedeschi, president of True North Brand Group. “SIGG bottles are unbreakable, taste neutral and recyclable making them a must have for the outdoor market and at the same time their ability to capture colors make them a natural fit for the trend setting crowd. Were excited about being a part of the SIGG team,” said Tedeschi.
