SIG SAUER announced the appointment of Big Rock Sports, expanding the SIG SAUER distribution network for its firearms and accessories lines. Big Rock Sports is one of the largest firearms, ammunition, fishing, marine, and camping distributors in North America.
“As SIG SAUER continues to outpace the growth of the firearms market and expands into adjacent markets within the shooting sports industry, our sales and distribution model must continue to evolve to better serve our customers,” said SIG SAUER Vice President of Commercial Sales and Marketing Andrew York. “Big Rock Sports has a proven business model and will be a strong partner as we seek to better serve our dealer network.”
Big Rock Sports will carry the SIG SAUER line of handguns, rifles and shooting accessories. This latest addition to the distribution team will add to the number of stores carrying SIG SAUER products, and give retailers additional options as well.
“SIG SAUER is a highly recognized, trusted name in the firearms industry and we are excited to deliver their high-quality products to our dealers,” said Brian Phillips, shooting sports division president at Big Rock Sports. “Partnering with SIG SAUER will help us continue to achieve our goal of offering the broadest and deepest selection of shooting sports products.”
