Sierra Trading Post has selected 10 bloggers to contribute to a new section on its social media hub devoted to recreating in the Sierra Nevadas.
“These bloggers have shown incredible enthusiasm for the outdoors,” said Andy Hawbaker, a Sierra Trading Post blogger for the Sierra SocialHub. “Their experiences are very relatable for our audience. They’re not all climbing Everest or skydiving from the moon. They’re hikers and cyclists. Campers and backpackers.”
Members of #TeamSierra include The Morning Fresh, Modern Hiker, A Colorado Gal, Adventure Inspired, Adventure Tykes, Gina Begin, The Outdoor Adventure, Tales of a Mountain Mama, You Did What With Your Weiner and Walk Simply. Some #TeamSierra members have led or joined in the retailer’s Thursday afternoon Twitter chats, #STPLive, during which followers share adventure stories, tips and ideas for future trips as well as strategies on how to be a successful weekend warrior.
“Just like our customers, these bloggers come from all walks of life,” Hawbaker says. “Modern Hiker lives in Los Angeles. Adventure Tykes motivates other parents to get outside with their kids. Gina Bègin has lived in her car for the last two years and Tales of a Mountain Mama lives in Yellowstone National Park. Each brings something different to the conversation about outdoor adventuring.”
The 10 #TeamSierra bloggers already are sharing their adventures on the Sierra SocialHub. Over the next six months, they’ll post their honest opinions on product they choose to review and get support from Sierra Trading Post for giveaways on their own blogs. In exchange, #TeamSierra members get to keep the product they review and are paid modestly when their posts are published on the SocialHub.
“We believe in getting outside then blogging about it,” says Juliette Rule, Sierra Trading Post’s voice of Sierra manager. “We’re excited to work with people who think like us and are just as excited to share stories about getting outside.”
Headquartered in Cheyenne, Wyo., Sierra Trading Post purchases overstocks, closeouts and seconds from more than 3,000 brand names, and has offered customers savings of up to 70% since 1986 on outdoor gear, shoes, clothing, accessories and home furnishings. Sierra Trading Post has outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo., as well as a Technology Campus in Fort Collins, Colo. In December 2012, Sierra Trading Post was acquired by TJX Companies, the leading off-price retailer of apparel and home fashions in the US and worldwide.
