Sierra plans to open its 150th store in Casper, Wyoming, on April 2. The store’s footprint measures 14,000 square feet and is located at 500 Newport Road in the new Blackmore Marketplace.
A HomeGoods, also owned by Sierra’s parent TJX Cos., is opening on the same day.
“We are excited to bring Sierra to the amazing Casper community and celebrate the opening of our 150th store,” said Jill Tully, VP of marketing, Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines.”
TJX, which acquired Sierra in 2012, has ramped up expansion in recent years, opening 28 stores in 2025, 22 stores in 2024, 17 in 2023, and 19 in 2022. The company closed 2025 with 145 stores.
Image courtesy Sierra
