Sierra, the outdoor-themed off pricer owned by Tjx Cos., opened a store in Selma, TX, marking its fourth store in the San Antonio metropolitan area.
The store is located at the Forum at Olympia Parkway at 8270 Agora Parkway.
“We are excited to bring Sierra to the amazing Selma community,” Jill Tully, vice president of marketing at Sierra, wrote in a statement. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines … We’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”
TJX, which acquired Sierra in 2012, has ramped up its outdoor concept expansion in recent years, opening 28 Sierra stores in 2025, 22 in 2024, 17 in 2023, and 19 in 2022. Eleven Sierra locations were opened in the first half to close the second quarter with 156.
Image courtesy Sierra
