Sierra Designs has hired the Adventure Marketing Group to represent the southeast territory, effective December 18, 2006.

Adventure Marketing Group consists of Tom Hammond and Rod Thomas, who will operate as the southeast sales force for Florida, Mississippi, Alabama, Georgia, Tennessee, North and South Carolina, Virginia and West Virginia. Tom comes to Sierra Designs with a wealth of sales experience, having been a sales rep in the southeast territory for over five years and in retail management at High Country Outfitters in Atlanta for nine years prior to becoming a rep. Rod will be focusing on internal sales and office support, and brings over ten years of outdoor experience to the team.

“We are thrilled to welcome the Adventure Marketing Group in the southeast to round out the Sierra Designs global sales team,” said Mark Mathews, director of sales for Sierra Designs. “Tom and his team pride themselves in building customer relationships and excelling at customer service and training. They will be a valuable addition to the Sierra Designs team.”