SnowSports Industries America (SIA), announces key partnerships with leading snow sports buying groups Sports, Inc., Ski Merchandising Corporation (SMC) and Sports Specialists Limited (SSL).

This marks the third year that SMC and SSL have hosted the Winter Sports Market, scheduled January 24-25, 2004, in conjunction with the SIA Show. For the second year in a row, Sports Inc. will host its members during the SIA.04 SnowSports Show scheduled January 26-29, 2004, at the Mandalay Bay Convention Center in Las Vegas, Nevada.

The SIA SnowSports Show is the first snow sports trade show in the world. In conjunction with the Winter Sports Market, the SIA Show annually kicks off the buy-sell cycle. The Winter Sports Market is open to specialty retailers that are members of the SMC and SSL buying groups. Sports, Inc. will hold member meetings and retailers will be in attendance during the SIA.04 Show. Members of these three buying groups form a retailing core that primarily sell ski and snow sport equipment and apparel in specialty stores located throughout the United States.

“The SSL Board was willing to move our show to Vegas prior to the new SIA Show dates to show support for the SIA effort and to promote the “See it, Try it, Buy it” buy-sell cycle,” said Steve Rogers, president of SSL. “We knew this timeframe would be efficient for our owners, buyers and selected suppliers in terms of previewing new products and establishing purchasing agreements,” he added.