SnowSports Industries America will make available the 2007 Intelligence Report – a compilation of ten unique research studies on the snow sports industry. Celebrating its 30th annual update, The Intelligence Report provides valuable insight into trends, sales, participation and demographics for the snow sports market. For the first time, the 2007 report will include details on the Internet sales channel in addition to specialty retail shops.

Over 200 hours was spent on compiling and updating this comprehensive report which includes several enhanced highlights along with new stand-alone Intelligence Report chapters for alpine, snowboard, Nordic and apparel categories.

While the Winter of 2006/07 will be remembered for its warmer temps and lower-than-average snowfall in many regions, snow sports continued to thrive and trends were apparent. Here’s just a sample of information that can be found in the 2007 Intelligence Report:

Winter 06/07 Sales

  • $2.1 billion in sales of snow sports equipment, apparel, and accessories from specialty shops and Internet sales. Category breakdown:
  • $629 million in equipment
  • $813 million in apparel
  • $680 million in accessories
  • All mountain snowboards were the hot trend, with an increase of 24% in units sold and 31% in dollars

Winter 06/07 Internet Sales

  • $341 million total Internet sales were recorded
  • 13% of all snowboard equipment was sold online

Winter 06/07 Demographics/Participation

  • Approximately 5% of Americans (7 years or older) participated in winter sports more than once a year – this is equal to 13.3 million
  • 53% of snowboarders reported riding outside of resort areas at least once
  • 40% of snowboarders also ride a skateboard

The 2007 SIA Intelligence report is available to all SIA members for FREE and $425 for non-members. Members of the press can contact the SIA PR department for specific requests regarding information from the report. For more information on this and other research available through SIA, log onto snowsports.org and click on the “Industry Resources” button.