Shred.’s full U.S. sales team is up-and-running with a renewed commitment to specialty retail and to the next chapter in the company’s grow in its home market.

“Now back in direct control of U.S. distribution and a Winter Sports Retailers buying group supplier, Shred. is reinforcing its long-term focus on partnership, service and sell-through with specialty retailers across the country,” the company said in a media release.

  • Louis Boudrias as global head of sales, leads the organization working with the regional team to align strategy, execution and retailer support nationwide.
  • Hayley Mohan oversees U.S.-specific logistics and sales operations, serving as a central point of coordination for retailers and reps.
  • Chris Clapp supports retailers across New England and the Mid-Atlantic.
  • Ryan McMullin covers the Intermountain region (Wyoming, Southern and Central Idaho)
  • MC Malboeuf services Colorado retailers.
  • Noel Lemke supports accounts in the  Pacific Northwest (Washington, Oregon, Montana, Alaska, and Northern Idaho)
  • Nate Cravens covers the Far West (California and Nevada).
  • Mason Rickert represents the Eastern Great Lakes region (Minnesota, Wisconsin, the Upper Peninsula of Michigan, Illinois, Iowa, North Dakota, South Dakota, Missouri, and Kansas).
  • Rick Foster serves retailers in Arizona and New Mexico, completing nationwide coverage.

“Our specialty retailers are essential to Shred.’s success, and we aim to be essential to theirs,” said Co-Founder Ted Ligety, a two-time Olympic gold medalist and five-time World Champion. “Being back in direct control of U.S. distribution and working within the WSR community, which brings together the best specialty retailers in the country, allows us to share our product innovation and technology with the most demanding consumers nationwide. With this sales team in place, we are better equipped than ever to build strong, long-term relationships and support sell-through at the shop level.”

Shred. Co-Founder Carlo Salmini, an MIT-trained materials engineer, explains that the new sales structure is a key step in the brand evolution. “Over the past years, we have invested heavily in product innovation and in refining how we support retailers. This team allows us to connect those innovations to the shop floor more effectively, while staying close to retailers and growing the business together through true partnership.”

Image courtesy Shred.