Shoe Carnival, Inc. appointed Kent Zimmerman as vice president e-commerce, effective June 3. In this position, Zimmerman will oversee the Company’s e-commerce and omni-channel strategies.
“We believe Shoe Carnival has a tremendous opportunity to grow our e-commerce and overall omni-channel presence in the family footwear industry and we are extremely excited to welcome Kent to the Shoe Carnival team,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We look forward to Kent’s future contributions and we believe his extensive experience and proven track record of building successful, direct-to-consumer businesses from the ground up will help to drive our emerging online growth, improve Shoe Carnival’s omni-channel customer experience, and enhance sales and profitability long-term.”
Zimmerman joins Shoe Carnival with over 15 years of experience in the e-commerce industry, having launched and managed highly successful direct-to-consumer organizations in the footwear, retail and manufacturing industries. Most recently, he worked for Optaros, Inc., a global systems integration and solutions provider, which develops and builds solutions designed to accelerate growth for leading corporations including Wal-Mart, Best Buy and Macy’s. Zimmerman also worked from 2000 to 2007 for The Finish Line to help build and grow their direct-to-consumer business, as well as led design and development efforts of their omni-channel inventory systems. Throughout his career, Zimmerman has helped leading consumer companies on multiple facets of their e-commerce businesses, including development of personalization strategies, driving operational best practices, and site conversion optimization.
Zimmerman stated, “I am very pleased to join Shoe Carnival, as this new role enables me to leverage my direct-to-consumer background to help accelerate sales of their broad assortment of moderately priced footwear for the entire family across multi-channels as the Company continues to further expand their retail locations in new and existing markets in the US and Puerto Rico.”
