Shimano North America Fishing, Inc. is reporting that longtime company president Dave Pfeiffer will step down from his role on March 31, concluding a 38-year career with the company. Pfeiffer will reportedly remain involved with Shimano North America Fishing, Inc., transitioning into a new role as vice chairman, executive advisor and lead for industry advocacy.
Jason Livermore, currently SVP of Shimano North America Fishing, Inc., will assume the role of company president on April 1. Livermore, shown right, reportedly brings over 24 years of experience in the outdoor and sporting goods industries, including stints with Yeti, Easton, Augusta Sportswear, and Russell Athletic.
Livermore joined Shimano in March 2024.
“Jason is a respected leader within our organization and an increasingly influential voice within the fishing industry,” said Pfeiffer. “His strategic mindset, commitment to people, and dedication to our partners make him the ideal person to guide Shimano North America Fishing, Inc. into its next chapter.”
The company said Pfeiffer’s career with Shimano spans nearly four decades across sales, marketing, product planning, strategic development, and executive leadership. He has served as president of Shimano American Corporation (the company’s former name) and, since 2017, of Shimano North America Fishing, Inc., guiding the company through “transformative growth, industry evolution and continued innovation.”
“Working for my entire career with Shimano has been the greatest honor,” said Pfeiffer. “Shimano represents the highest quality products and business standards, which have guided my career and leadership of the fishing business. It truly has been a dream to combine my passion for fishing with my life’s work at Shimano. I will cherish the people I have worked with and my colleagues throughout the industry. My sincere thanks to everyone who has supported and guided me over all these years.”
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Shimano North America Fishing Appoints Jason Livermore as SVP
