Shift Events, the Golden, Colorado-based nonprofit cycling event organization, appointed Ben Pickel as chief revenue and marketing officer.
Pickel previously served as senior director of Foundation Operations and Partnerships at USA Triathlon, leading corporate partnership strategy and foundation operations. He also served for seven years as director of Strategic Partnerships at Life Time, Inc., exceeding revenue goals while managing partner relations and event activations.
His over 20 years of experience also includes stints at Endura, Inc., The NPD Group, SportsOneSource, and New Balance, as well as retail management at Gazelle Sports.
In his new role, Pickel will oversee revenue streams and integrated marketing for the company’s portfolio of seven Colorado cycling events, as well as corporate partnerships, retail operations, race registration growth, and brand activation strategy
“Ben’s proven ability to build sustainable partnerships and his deep connection to the cycling community make him the perfect fit to guide our next phase of growth,” said Jen Barbour, CEO and executive director of Shift Events. “His belief in cycling as a catalyst for community impact aligns directly with our mission.”
“I’m excited to join an organization that shares my belief that bikes build better communities,” said Pickel. “Shift Events has created meaningful cycling experiences for more than 35 years, and I’m honored to help drive the next chapter.”
Images courtesy Shift Event
