Sherpa Adventure Gear announced that sales and outdoor industry veteran Ray Ferrand has joined its sales team, effective immediately. Ferrand’s territory for Sherpa Adventure Gear spans the New England and Mid-Atlantic states from Maine to north of Virginia, including Washington, D.C. He’ll collaborate with North American Sales Director Bill Chandler, who joined Sherpa Adventure Gear in April of this year.
About joining Sherpa Adventure Gear, Ferrand said, “I was aware of the brand in name only but didn’t know of the company’s authentic and true connection to the Sherpa people and culture. I became very interested as I learned about the charitable and entrepreneurial start up work they are doing in Nepal. I was all in when I felt the sincerity of founder Tashi Sherpa and saw the technical direction the brand is developing.”
Ferrand got his start with Paragon Sporting Goods in New York in 1973, later becoming General Manager and Divisional Merchandising Manager until his departure in 1986 to form Ferrand Associates. He’s twice been the Board President of the Eastern Outdoor Reps Association, and in 2001, was awarded the Outdoor Industry Association’s Leadership Award in the sales representatives category. Of his long tenure in the business, Ferrand says he has been fortunate to “be associated with some of the greatest brains in the outdoor industry.” Over the years, he has worked first hand with teams that created technical fabric and clothing innovations, as well as modern tent and pack designs.
Ferrand Associates also currently represents ENO, Point6, TrekSta, Perfect Storm, Snow Peak and Tilley hats. His territory for Sherpa Adventure Gear encompasses the Mid-Atlantic states and the District of Columbia (MD, DE, NJ, NY, PA) and along with Bill Chandler, the New England states (CT, RI, MA, NH, VT, ME).
