Sessions Outerwear, the ski and snowboard apparel brand, announced a new multi-year licensing deal with Japanese company, Fusion, Inc, that will enable the company to offer Sessions apparel at more competitive prices.
Based in Tokyo, Fusion, Inc., a distribution company that sources the top snowboard, skateboard, and surf brands within the street and action sports markets, will now move forward as a licensee.
The new agreement marks a shift in the relationship between Sessions and Fusion. While in years past Fusion has acted as a Sessions distributor, becoming a Sessions licensee will ultimately allow them to provide its Japanese end user a more competitive price, expanding brand presence in the country.
“We look forward to collaborating with Fusion as we expand the Sessions brand in Japan,” said Sessions President Cindi Busenhart. “Both companies have a strong background in action sports and we have been partners for years. This agreement marks the beginning of a new era for Sessions, strengthening the brand globally while maintaining the highest quality product.”
