Selle Royal Group, the Italian manufacturer of bike saddles, components and cycling accessories, appointed Andy Pliszka as president and CEO of Selle Royal USA. Pliszka will oversee the Crankbrothers brand, Selle Royal’s distribution business, and drive the next growth phase across North America.
Pliszka was formerly a senior product manager for footwear and apparel at Trek Bicycle Corp. He was at Trek for just over 16 years.
“This appointment reflects our continued commitment to strengthening Selle Royal Group’s presence in North America, a significant market where we see strategic opportunities for long-term growth. Andy brings deep industry experience that will help us accelerate our ambitions in the region. We are delighted to welcome him to the Group and look forward to the next phase of our journey together,” said Barbara Bigolin, group president and CEO, Selle Royal Group SpA.
Pliszka said, “I am excited to join an organization with such a storied history and a dynamic suite of brands. I look forward to collaborating with the incredible team at Selle Royal Group and continuing their momentum into the future”
Selle Royal Group’s portfolio of brands includes Selle Royal, Fizik, Brooks England, Crankbrothers and Pedaled. Selle Royal USA, Inc operates through three locations: San Clemente, CA, home to the company’s product development, brand, sales and marketing teams; Olney, IL, the company’s logistics and operations hub; and the Taichung, Taiwan branch, which supports sourcing, supplier management and regional operations.
Images courtesy Selle Royal Group
