Selkbag USA, Inc. is retaining Verde Brand Communications as its agency of record going forward. Verde will increase visibility and engagement of Selkbag USA and the category of products that it is pioneering in multiple markets, with an integrated brand communications strategy focused on the outdoor and active lifestyle markets.

Selkbags name is derived from the Selknam, an indigenous people who lived in Chiles austral extreme in the late 19th century. The evolution of the Selkbag began in Santiago, Chile, when Rodrigo Alonso created the Selkbag Sleepwear System in 2006.

Selkbag USA offers a completely unique approach to wearable, cold-weather garments, and a practical solution for anyone aspiring to stay warm and comfortable while also being mobile. The Selkbag collection comprises Kids, Lite, Marvel, Original and Patagon, all of which offer a fun, comfortable experience built for the outdoors.

Verde is a natural partner for Selkbag USA as we expand our direction and product offerings to further define our brand, said Philip Benson, President of Selkbag USA. The early and growing interest in our product has been astounding and we are excited to work with Verdes experienced team and integrated brand communications approach to help us develop and expand our strong customer base.

Verde will kick off its support for Selkbag USA with an integrated communications program, including public relations, content development, digital media and new customer acquisition strategies, all tailored to strengthen the Selkbag product collection and brand visibility. The Selk product range continues to grow, which enables Verde to better highlight the brands mantra Fun, Friends, Family while demonstrating Selkbags multi-functional uses.

The team at Selkbag has done amazing work in creating an incredibly unique product thats established brand new category of hybrid gear/apparel, said Kristin Carpenter-Ogden, Founder and CEO of Verde. Verde collectively looks forward to continuing the momentum for Selkbag as it continues to cultivate a rabidly enamored fan base comprised of multiple generations of adopters.

Selkbag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selkbag USA, Inc. is the exclusive source for Selkbag brand products in North America.