Seirus has named Dean Carlson as sales manager in its snow sports division. Carlson will be involved in both key account and regional territory management, handling Seirus’ full line of cold-weather snow sports essentials.
Carlson, shown 
to the right, comes to Seirus with a solid history of strategic experience in the sporting goods industry, including eight years at Smith Optics. He also earned a Bachelor of Business Administration (B.B.A.), Marketing/Business Management, degree from the University of North Dakota.
“Dean brings to Seirus solid experience earned working with many respected names in sporting goods,” said Seirus Co-founder and Co-president, Joe Edwards. “Dean’s background in the winter sports industry and his love for all things outdoors make him an ideal fit in Seirus’ culture and family.” “We are looking forward to having him on the Seirus team.”
Seirus has been granted 19 patents, including nine that are current. It has two patents pending. It has over 300 products covering five outdoor-gear categories: gloves, liners, masques and clavas, hats & Quick Clavas, and essential equipment. Seirus products are easily purchased online and at retail shops across America.
