Seirus Innovation, a specialist in cold weather accessories, hired Shannon Carey, independent sales representation agency manager.
Shannon and her partner Tim Parratto offer over 20 years of experience in outdoor sales in and around the Tahoe area; they also represent Smith Sports Optics, Melin and Mons Royale.

“I’m beyond excited to join the Seirus team,” Shannon Carey said.” Seirus has been a leading winter sports accessory company as long as I’ve been in the industry and I can’t wait to contribute to their continued success.”

On the new hire, Dean Carlson, sales manager-snow sports division at Seirus, praised Shannon’s team’s ability to grow brand affinity. “Shannon is a pro’s pro when it comes to grassroots marketing tactics. I know her impact on the wider network will be felt immediately.”