A survey by the U.S. Centers for Disease Control and Prevention found obesity rates were frozen last year at around 28 percent of adults compared to 2008. But 34.7% claimed in 2009 they engage in regular leisure physical activity, up from 31.9% in 2008…
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American Sportfishing Association Elects Board of Directors
Six members of the American Sportfishing Association's (ASA) board of directors were elected or re-elected to fill three regional seats and three at-large seats…
SCARPA North America to Distribute Koflach Plastic Mountaineering Boo
In a move that complements its own mountaineering boot collection, SCARPA North America will begin distributing Koflach plastic mountaineering boots for Spring 2011, after it was announced in early May that Koflach products would again be manufactured and
Reebok-CCM Hockey Extends Agreement with American Hockey League
Reebok-CCM Hockey signed a two-year extension of their original multi-year, multi-million-dollar partnership that will continue to serve as the foundation for the American Hockey League's marketing, licensing and on-ice branding strategies through th
Americans Camped More, Spent Less in 2009
More Americans camped, hiked, biked and ran in 2009, but spent less on equipment in a bid to cope with the Great Recession, according to The 2010 Outdoor Recreation Participation Topline Report released by The Outdoor Foundation…
Supreme Court Rules Against NFL in American Needle Case
In a significant reversal of a previous lower-ruling, the Supreme Court has issued a unanimous ruling in favor of American Needle Inc. in the case of American Needle Inc. v. National Football League. The Supreme Court said on Monday that for the purposes
Petzl America Names Headlamp Division Manager
Petzl hired Jesse Edmundson as headlamp division manager. Edmundson, known through the industry as “Sus”, has moved to the SLC area from Boise, Idaho, where he helped launch and served as General Manager of the Front Boise Climbing Club…
Asics Corp.’s Sales Slide 7.3% in FY10, Americas Sales Gain
Asics Corp. reported sales slid 7.3% in its year ended March 31, to 224.4 billion yen ($2.4 billion) versus the prior year. In the Americas, sales of running shoes “remained brisk” but sales growth was held back by foreign exchange rates. Sales in the Ame
Rab Adds Eighth North American Rep
Rab hired Tokul Creek Marketing as its sales representation in the Northwest, covering Washington, Oregon, Idaho, Montana and Alaska. Rab now has eight sales reps in North America…
American Heart Association Endorses Nintendo Wii
The American Heart Association's 'Heart Check' logo will appear on the Nintendo Wii and select software titles' packaging in an exclusive arrangement. The health organization cites the Wii's fitness focus and the need to reach out
Timberland Appoints North American Marketing Chief
Timberland appointed Maile Buker as senior director of North America marketing. Before joining Timberland, Maile spent four years in vice president of marketing positions in the beverage industry. Her experience also includes working more than 15 years cr
Adidas Signs Former All-American Eric Berry to Multi-Year Endorsement
Adidas has signed a multi-year partnership with Kansas City Chiefs top draft choice safety Eric Berry…
Amer Sports Sees Strong Winter in Europe and Asia Boost First Quarter Results
A long winter in Europe boosted sales by Amer Sports Corp.’s Winter and Outdoor segment in the first quarter ended March 31, countering declines in its U.S. dominated Ball Sport and Fitness segments…
American Hiking Society Releases $10 Map App for iPhone
American Hiking Society launched an iPhone app called HIKE GPS that contains more than 300 free recreational maps – encompassing more than five million square miles of the United States. The $9.99 app performs many popular tasks of a handheld GPS unit fo
New Balance to Sponsor OneAmerica 500 Mini-Marathon
New Balance announced an official multi-year partnership with the 500 Festival. New Balance will serve as the official footwear and technical apparel sponsor of the OneAmerica 500 Festival Mini-Marathon, the nation's largest half-marathon, and the Fi
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