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Triathlon America Conference Registration Opens

October 19, 2011 SGB Update

Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, has opened registration for its second annual conference. The Triathlon America Conference will take place in San Diego, Feb. 19-21, 2012 at the lu

Gap to Close About 200 stores in North America

October 13, 2011 SGB Update

The Gap Inc. plans to open its first Piperlime storefront in the next year and also reiterated its plans to aggressively expand its new Athleta activewear chain with more storefronts. The Gap revealed those plans while noting at its annual analyst meeting

Amer Sports Americas Centralizes Marketing Structure

October 12, 2011 SGB Update

Amer Sports Winter and Outdoor Americas (ASWO) has centralized its marketing management structure across all three of its brands in a bid to focus on retailers and consumers rather than products. Courtney Vermaas, previously Suunto USA marketing coordinat

Study: Almost Half of Americans Active Outdoors

October 4, 2011 SGB Update

Nearly 50 percent of all Americans ages six and older participated in outdoor recreation last year, according to a new study released today by The Outdoor Foundation. That equates to 137.9 million Americans. The findings are part of the 2011 Outdoor Recre

Sessions Separates from Samsung America

September 23, 2011 SGB Update

After two years of working together, snow sports outerwear company Sessions LLC has separated from the multi conglomerate company, Samsung Clothing & Textile America, Inc., Sessions President Cindi Busenhart said…

New Balance Opens First North American Experience Store

August 11, 2011 SGB Update

New Balance on Thursday opened its first North American Experience Store in New York City's Flatiron District. The store, located at the corner of Fifth Avenue and 20th Street, features a Mondo running track and a unique Demonstration Area where New

American Rec Names Gorder as Isis VP

August 5, 2011 SGB Update

American Recreation hired former Smartwool manager Kelly Gorder as brand vice president for Isis, the women's activewear line it just relocated from Vermont to Boulder, CO, where it will operate alongside American Rec's other outdoor brands…

Garmont to Move North American HQ to Portland

July 27, 2011 SGB Executive

Garmont North America is moving its its North American headquarters across the country to Portland, OR from Williston, VT to take advantage of the West Coast city's deep pool of outdoor and athletic footwear and apparel design, sourcing, marketing an

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