Sealskinz, a weatherproof accessories brand, announced Monday it has expanded its North America sales presence with the addition of Perpetual Motion NW.

Starting January 2020, Perpetual Motion NW will work to grow sales and strengthen relationships with specialty retailers in Alaska, Oregon, Washington, Idaho and Montana.

As the first to introduce waterproof socks to the outdoor industry over 26 years ago, Sealskinz has become synonymous with waterproof, breathable outdoor accessories. Today, the brand provides outdoor professionals and enthusiasts with the best performing waterproof accessories on the market. As Sealskinz prepares to launch new innovative products and technologies, it continues to invest in targeted growth among specialty retailers in North America.

“Perpetual Motion NW has proven expertise in retail data analytics, sophistication in account management and a commitment to specialty service across five large northwest states,” said Rick Meade, president for North America at Sealskinz Ltd. “They are best suited to serve the evolving needs of outdoor and specialty retailers from key accounts to single-store.”

Based in Fall City, WA, David Egan, Jason Rowley and the team at Perpetual Motion NW bring decades of combined experience in the outdoor and active fitness markets. They will provide dealer services and retail analytics knowledge for Sealskinz accounts in the Pacific Northwest, while supporting Sealskinz retailers across the U.S. without current representation.

“We are thrilled to team up with Sealskinz,” said Dave Egan, Perpetual Motion NW founder and principal. “The quality and integrity of Sealskinz aligns with our passion and commitment for bringing high quality products to the active outdoor industry. I could not be more excited about this opportunity to collaborate!”