Coast 2 Coast Distribution (C2C), a U.S.-based cycling industry distributor, has been appointed the exclusive distributor for Science in Sport (SiS), the maker of cycling nutrition products, within the U.S. cycling channel.
The partnership grants C2C exclusive rights to distribute SiS products to bike retailers and cycling-focused online accounts across the U.S, further strengthening SIS’ commitment to the North American cycling market.
“Over the past several years, we’ve intentionally shifted our strategy toward a more focused portfolio,” said Etai Levy-Richards, co-founder at C2C. “Rather than building a saturated catalog, we prioritize a small number of high-conviction partners and invest deeply in those relationships. SiS is exactly that type of partner.”
Founded in the U.K., Science in Sport’s products are designed to support performance before, during and after training.
“The best partnerships are not transactional,” Levy-Richards added. “They’re built on consistent collaboration — working side by side on a weekly, and often daily, basis. That level of integration allows both sides to respond to the market, support retailers, and drive long-term growth in a way that goes far beyond traditional distribution. A big thank you to Mike Percic and Dan Lampard from SiS for planning a successful launch and working side by side with us to help serve the cycling market.”
“Science in Sport is thrilled to partner with Coast 2 Coast Distribution as our exclusive cycling distributor in the U.S.,” said Mike Percic, general manager for the U.S. “Selecting the right partner was critical, and C2C’s deep relationships within the cycling channel, combined with their focused and strategic approach, make them an ideal fit to accelerate our growth and better serve specialty retailers.”
C2C will manage all sales, dealer support and channel development for SiS within the U.S. cycling market. The company plans to focus on expanding SiS’ presence in specialty retail while maintaining strong support for its existing dealer network.
Coast 2 Coast Distribution also has exclusive distribution rights for Almsthre and Hiline, as well as brands including NiteRider, Schwalbe, Raven, Topeak, and KMC.
Image courtesy Science in Sport
