Schutt Sports, Inc. reports that it had its best sales month since the company was founded in 1918 in July, besting the previous record by 13%. The company attributed its success to the launch of three new products: the ION4D and AiR XP football helmets and the AiR Flex shoulder pads.
“The sporting goods industry is struggling to keep its head above water and thats what makes our July so rewarding,” says Robert Erb, CEO of Schutt. “Everyone in our company is pushing it to the limit, thanks to these new products. From our sales force to our factory to our distribution center, everyone is just knocking it out of the park right now.”
“The AiR XP is the fastest growing helmet in the NFL and in college football,” says J.C. Wingo, executive director of football development for Schutt. “One team in the NFL ordered 100 helmets from us. Usually, teams are slow to adapt to new helmets, testing the water by purchasing 5 or 10 helmets when its introduced. With the AiR XP, were finding colleges are ordering 30, 40 or 60 at a time. Boston College hasnt ordered a helmet from us since Doug Flutie left. They just ordered 30. Thats just unheard of.”
Several major Division 1-BCS schools have decided to go completely with Schutt helmets, including Penn State, South Florida, West Virginia and TCU.
