Xtep International Holdings, Ltd. reported retail sell-through for its flagship Xtep brand declined in mid-single-digits year-over-year (y/y) in the second quarter, while sell-through for its licensed Saucony business delivered low-single-digit growth for the period.
The Saucony trend continued to moderate sequentially after the brand grew at roughly 20 percent in the 2026 first quarter and 30 percent in the 2025 fourth quarter. The brand posted ~20 percent growth in both the second and third quarters of 2025.
Xtep holds the license for the Saucony brand in Mainland China, Hong Kong and Macau.
Xtep noted that the retail discount rate for the Xtep brand was 25 percent to 30 percent in the second quarter.
In the six months, retail sell-through growth for the Xtep brand registered a low-single-digit y/y decline while Saucony’s sell-through grew in the low-teens.
Xtep noted that channel inventory turnover for the brand was 4.5 to 5 months.
Image courtesy Xtep
