Saucony appointed Wendy Kula, most recently Nike’s VP of women’s brand marketing, North America, as chief marketing officer.
Kula has more than two decades of marketing experience with sport and consumer brands.
She was at Nike for just over ten years and left Nike in September 2025. He had been VP, North America women’s brand marketing since July 2021. Other roles at Nike include senior director, global member services; senior director, global brand marketing, Nike Training Club; and global director, Women’s Member Services. Previous roles include senior vice president, global marketing, at Mission, the cooling brand; head of marketing, Aerie by AEO.; and global director, lifestyle & entertainment marketing, Reebok.
“Wendy is a modern brand leader who understands how to build relevance with today’s runner while honoring what makes a performance brand credible,” said Rob Griffiths, president of Saucony. “She brings a strong point of view on culture, community, and storytelling, along with the ability to translate insight into action. Her leadership will be instrumental as we continue to evolve Saucony while staying rooted in running.”
At Saucony, Kula will oversee global brand marketing, digital marketing, creative, and go-to-market strategy. She will partner closely with product, sales, and direct-to-consumer teams “to strengthen brand clarity, elevate storytelling, and support growth across key performance and lifestyle franchises.”
Images courtesy Saucony
